Things that I should do or want to do or want to look into.

Data Protection Floor
"There is no way to tell if the HIPAA guidelines will wind up becoming the basic rules for data protection - a floor of the range of options, rather than the top as they are now. But for those of us who worry about protecting privacy, it might not be a bad thing if it did happen." --  Network World email
http://www.hhs.gov/ocr/hipaa/
http://nww1.com/go/0310GIBRAD2A.html

SEO -- search engine optimization and the Google Dance.
http://www.kuro5hin.org/story/2003/1/27/221829/873

General web tracking -- site statistics, logs, robots, etc. In short, taking responsibility for traffic to the site.
http://www.searchengineworld.com/robots/robots_tutorial.htm
http://www.robotstxt.org/wc/exclusion.html